Any agency’s or individual’s web identity should include Wikipedia. When creating a Wikipedia page, you must be well-known. For notoriety, citations are essential. Each referenced site should, preferably, have its own Wikipedia entry. Writers and editors are more likely to perceive a mentioned magazine as credible if it already has its own Wikipedia page. Remember that simply referencing the brand in a publication with its own Wikipedia page isn’t enough; the referenced piece must be about the topic, not just a passing reference.